Orphan Europe, part of the Recordati Group, asked us to look at their branding and communication across the board, from website, company brochures to communication for both internal and external audiences.
Working with research driven insight, we created a red thread motif, inspired by their logo, to represent their connection, commitment and hands on dedication to delivering rare disease medicine to their patients, symbolising the link from lab to patient.
'We take rare diseases personally' perfectly represents this commitment to their rare disease patients, families and prescribers.
The Recordati Group wanted us to rebrand their Rare Diseases Academy, where people come together for tailor made training and education in the diagnosis and management of rare diseases.
This work included logo, campaign and brochure design
