A national campaign (or two) for AstraZeneca's Fluenz nasal Flu vaccine
The initial campaign was targeted at 7-9 year old school children and their parents, school nurses, HCP's and practice nurses, including online training and animations on the website for children and parents.
The following campaign was aimed at pre-school children and their parents, and introduced Vince the Flu Virus.
Cinema spot for the flu season half term